Editorial standards

Sponsored content policy

Commercial partnerships support our publications, but reader trust comes first.

Clear disclosure

Paid listings, sponsored articles and product placements are identified clearly so readers can understand when a commercial relationship exists.

Relevance and usefulness

We accept placements only when the business, product or story is relevant to the publication and offers genuine value to its readers.

Editorial approval

Fáilte Media retains final editorial approval over wording, placement, presentation and publication. We may decline or remove content that is inaccurate, misleading, unsuitable or inconsistent with our standards.

No guaranteed outcomes

A sponsored placement does not guarantee traffic, search ranking, enquiries or sales. Any reporting supplied will describe measured activity without implying unsupported results.

Accuracy

Advertisers are responsible for supplying accurate, current business and product information and for notifying us when material details change.

Last updated: 21 July 2026